Give your fans and guests information about your product and a reason for them to buy it.

This video was the introduction to a new program, “The Brewer’s Tap.” Each month the brewers of La Cabra Brewing featured a different beer that they were drinking. Reasons for the video; to show the brewhouse staff and make them relatable to prospective guests, introduce the new program, and tell the audience about a new beer and style they may be unfamiliar with.